Building an Effective Startup Brand
Hexagons. It's my Brand
Ben here. I've developed a few different brands through my time in school and time shared with CEO, and during that time I figured out exactly what my voice is that I channel through my companies. My companies and their subsidiaries share a very common voice and aesthetic, and one of the main things you can notice right away is the commonality of the hexagon in my brands. It's my favorite shape.
A brand is a tangible and intangible overarching image that your company has. Through your logo and marketing media, copy on your website (voice), and many more things, your brand projects your mission to your customers. With that, it's extremely important to define who you are at an early stage and to not change your brand too much overtime.