Started in 2000 at Grand Valley State University, as part of a greater good


GVSU CEO is one of hundreds of other chapters of the Collegiate Entrepreneurs Organization. Every year, we come together to inspire, work, and listen. CEO is something that sticks with students throughout their careers.


Entrepreneurship and new venture creation are the keys to a healthy economy. In today’s world, the next generation of the best and brightest entrepreneurial minds are developing ideas on university and college campuses, and that's where CEO comes in! We will help you gain real-world experience, build your resume, and gain lasting relationships within in the business community here in Grand Rapids.


Executive Board


Ben Parsell

Ben Parsell is a Junior at Grand Valley State University studying Information Systems. He is pushing towards building a software startup centralized around human centered design. Ben recently just wrapped up a summer with Steelcase as an Applications Engineer. He has found himself experienced in software engineering, online marketing, startup development, and business strategy. In his off-time, he loves long distance running, coffee, and service project work.

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Jordan Vanderham
Chief Technical Officer

Jordan Vanderham is a senior at Grand Valley State University studying Product Design and Manufacturing in the school of Engineering as well as Business. He is passionate about bringing ideas from concept to reality and then to market. He actualizes this passion through his companies. Vandergen is evolving to become a relief for applied alternative energy education. Orindi Ventures has a mask that enables individuals to breathe warm air in the coldest environments. Dwelltie delivers light at the speed of life through sharp design in the shape of a wall sconce. Talk to him about CAD, manufacturing, robotics, renewable energy, outreach or anything else nerdy. Dream big and then make it happen.

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Morgan Benjamin
Engineering Liason

Morgan Benjamin is a senior at Grand Valley State University, studying Product Design and Manufacturing Engineering and Spanish. She has a special interest in new product innovation, entrepreneurship, and customer discovery, which led her to join CEO, where her passion is working with other students to develop their ideas. In her free time she enjoys biking, photography, and reading in a hammock.


Trevor Nichols
Chief Financial Officer

Trevor is a Junior at Grand Valley State University studying Business Finance and Management. He is in the process of starting an online e-commerce business with intentions to sell clothing that inspire the wearer to become more appreciative and thankful for their everyday lives. Trevor specializes in organization, efficiency, customer service, and problem solving. While Trevor loves gaining experience in as many fields as possible, he primarily enjoys learning and researching other businesses along with playing various sports in his free time.


Olivia Mack
Chief Marketing Officer

Olivia is a junior at Grand Valley State University who is currently pursuing a Bachelor’s degree in marketing. She has a dream of opening her own record label or music venue one day. Olivia is passionate about entrepreneurship and learning from other peoples’ journeys. In her spare time, Olivia enjoys working out, listening to music, and being around her friends!


Ashley Koltz
Chief Operations Officer

Ashley Koltz is a senior at Grand Valley State University studying Finance and Economics with an emphasis in Real Estate. Ashley has a passion for new product development and innovation and currently works in Research and Development for Herman Miller in Holland, Michigan. She loves learning about local start ups and brainstorming business ideas. Additionally, Ashley's interests include design thinking, property evaluation, exercising, and trying new restaurants!


Luciano Hernandez
Chief Engagement Officer

Bio coming soon!


Zach Skogheim
Chief Membership Officer

Bio coming soon!