All of CEO club’s officers are dedicated to assisting members with their business ventures. Each leader comes from a different background and brings a unique skill-set to the table. We are here to share the connections we’ve made and lessons we’ve learned throughout the process of starting our own businesses. We would love to answer any questions you may have via email or during a club meeting. If we don’t know the answer, chances are we know someone who does! If you are interested in becoming a part of the leadership team, ask an officer for more information.

Ben Parsell – President

Ben Parsell is a Junior at Grand Valley State University studying Information Systems. He is pushing towards building a software startup centralized around human centered design. Ben recently just wrapped up a summer with Steelcase as an Applications Engineer. He has found himself experienced in software engineering, online marketing, startup development, and business strategy. In his off-time, he loves long distance running, coffee, and service project work. 


Marissa Hoffman - Chief Marketing Officer

Bio to come shortly!


Jordan Vanderham – Chief Technical Officer, Engineering Liaison & Risk Management Officer

Jordan Vanderham is a senior at Grand Valley State University studying Product Design and Manufacturing in the school of Engineering as well as Business. He is passionate about bringing ideas from concept to reality and then to market. He actualizes this passion through his companies. Vandergen is evolving to become a relief for applied alternative energy education. Orindi Ventures has a mask that enables individuals to breathe warm air in the coldest environments. Dwelltie delivers light at the speed of life through sharp design in the shape of a wall sconce. Talk to him about CAD, manufacturing, robotics, renewable energy, outreach or anything else nerdy. Dream big and then make it happen.


Trevor Nichols – Chief Financial Officer

Trevor is a Junior at Grand Valley State University studying Business Finance and Management. He is in the process of starting an online e-commerce business with intentions to sell clothing that inspire the wearer to become more appreciative and thankful for their everyday lives. Trevor specializes in organization, efficiency, customer service, and problem solving. While Trevor loves gaining experience in as many fields as possible, he primarily enjoys learning and researching other businesses along with playing various sports in his free time. 


Luciano Hernandez – Chief Engagement Officer

Studying Natural Resource Management and minoring in Entrepreneurship, Luciano’s personal studies are in health, fitness, and social dynamics. A social body who loves to connect interesting people, whether it is for business or a game of ultimate frisbee. Luciano reads at least a book a week and spends any spare second outdoors. Netflix is for documentaries. 


Morgan Benjamin – Engineering Liaison

Morgan Benjamin is a senior at Grand Valley State University, studying Product Design and Manufacturing Engineering and Spanish. She has a special interest in new product innovation, entrepreneurship, and customer discovery, which led her to join CEO, where her passion is working with other students to develop their ideas. In her free time she enjoys biking, photography, and reading in a hammock.


Ashley Koltz – Chief Operations Officer

Ashley Koltz is a senior at Grand Valley State University studying Finance and Economics with an emphasis in Real Estate. Ashley has a passion for new product development and innovation and currently works in Research and Development for Herman Miller in Holland, Michigan. She loves learning about local start ups and brainstorming business ideas. Additionally, Ashley's interests include design thinking, property evaluation, exercising, and trying new restaurants!


Zach Skogheim - Chief Membership Officer

Bio to come shortly!



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