"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Marketing Your Business", third course in the series, presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.