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Learning Opportunity: Why Selling Can Be Your Hardest Step

  • Start Garden 50 Louis Street Northwest Grand Rapids, MI, 49503 United States (map)

Stop by Start Garden and hear regional experts share experience, advice, and lessons from their profession. | FREE for CEO Club members | $25 for non-members


Topic| Why selling can be your hardest step and what to do about it

Points that will be discussed:

  • How to get the first sale and who that might be
  • Testing your sales package
  • Who is facilitating the purchase and who is deciding to buy
  • Three key steps needed to sell anything to anyone
  • Why the selling personality is different
  • Turning “No” into “Know” and why “no” can be a good thing

Who should attend?

  • Leadership from startup companies (especially if you have never had a fulltime sales job)
  • Sales leaders from any size company (learn some new sales perspectives)
  • Funding sources from VC’s to Angel groups
  • Inventors that have never sold
  • Anyone that gets hives when you think about cold calling.

Your Instructor| Mike Suman

Mike spent many years as a Group VP for $22 billion company and currently holds 51 Patents. He is Author of the Book "Should Your Idea Become a Business?” and hosts a weekly NPR talk show titled "Innovation Talk". Mike currently has five websites selling product as well as a furniture B2B business that just started exporting furniture from Michigan to Japan. He recently acquired a Major League Baseball license, now selling to all 30 teams as well as developed a nationwide distribution network. Mike is a volunteer to many Entrepreneurial Groups throughout West Michigan.


Earlier Event: October 28
Advisor Hours
Later Event: October 30
CEO National Conference