The Collegiate Entrepreneurs’ Organization (CEO) is the premier entrepreneurship organization at GVSU. We focus on active goal setting and accountability to empower students who are serious about building their personal human capital and taking their business to the next level. Our next meeting will be December 10th at 6:00PM in the Seidman College of Business, Room 3001!

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All of CEO club’s officers are dedicated to assisting members with their business ventures. Each leader comes from a different background and brings a unique skill-set to the table. We are here to share the connections we’ve made and lessons we’ve learned throughout the process of starting our own businesses. We would love to answer any questions you may have via email or during a club meeting. If we don’t know the answer, chances are we know someone who does! If you are interested in becoming a part of the leadership team, ask an officer for more information.

Zoe Bruyn – President

Zoe is currently a senior at Grand Valley State University studying business management and marketing.  Zoe started Stir It Up which is a bakery dedicated to producing and selling high quality goods created by the talents of the special needs young adults in our community. She's also worked on several other startups including a female urinary device and an all in one adjustable high heel shoe.  Currently, she works at the Center for Entrepreneurship and Innovation at Grand Valley. 


Ben Parsell – Chief Marketing Officer

Ben Parsell is a sophomore at Grand Valley State University studying Information Systems. He is pushing towards building a software startup centralized around design. He has found himself experienced in web development, online marketing, and business strategy. In his off-time, he loves long distance running, coffee, and service project work. 


Jordan Vanderham – Chief Technical Officer, Engineering Liaison & Risk Management Officer

Jordan Vanderham is a senior at Grand Valley State University studying Product Design and Manufacturing in the school of Engineering as well as Business. He is passionate about bringing ideas from concept to reality and then to market. He actualizes this passion through his companies. Vandergen is evolving to become a relief for applied alternative energy education. Orindi Ventures has a mask that enables individuals to breathe warm air in the coldest environments. Dwelltie delivers light at the speed of life through sharp design in the shape of a wall sconce. Talk to him about CAD, manufacturing, robotics, renewable energy, outreach or anything else nerdy. Dream big and then make it happen.


Trevor Nichols – Chief Financial Officer

Trevor is a sophomore at Grand Valley State University studying Business Finance and Management. He is in the process of starting an online e-commerce business with intentions to sell clothing that inspire the wearer to become more appreciative and thankful for their everyday lives. Trevor specializes in organization, efficiency, customer service, and problem solving. While Trevor loves gaining experience in as many fields as possible, he primarily enjoys learning and researching other businesses along with playing various sports in his free time. 


Luciano Hernandez – Chief Recruiting Officer

Studying Natural Resource Management and minoring in Entrepreneurship, Luciano’s personal studies are in health, fitness, and social dynamics. A social body who loves to connect interesting people, whether it is for business or a game of ultimate frisbee. Luciano reads at least a book a week and spends any spare second outdoors. Netflix is for documentaries. 


Andrew Heuerman - Chief Public Relations Officer & SHI Liaison 

Andrew Heuerman is a fifth year senior studying Clinical Exercise Science at Grand Valley State University. His passion for healthcare has grown and evolved through entrepreneurship where he has worked on medical devices and healthcare related problems. Andrew loves to explore and travel, one of his greatest life goals is to visit all seven continents and to swim in all five oceans. Andrew also played tennis for Grand Valley State University in his first four years of study, and despite his recent 'retirement' he remains fiercely passionate about fitness and athletics. 


Morgan Benjamin – Engineering Liaison

Morgan Benjamin is a junior at Grand Valley State University, studying Product Design and Manufacturing Engineering and Spanish. She has a special interest in new product innovation and entrepreneurship, which led her to join CEO, where she enjoys working with other students to develop their ideas. In her free time, she enjoys photography and puzzles.


Justin Bogedain – Chief Operation Officer

Justin Bogedain is a Senior studying Economics and Entrepreneurship at Grand Valley State University. A few of his life goals are to own his own business and visit all US National Parks. He also enjoys hobbies like camping, hiking, and photography.



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updated april, 2016