GVSU CEO Club

The Collegiate Entrepreneurs’ Organization (CEO) is the premier entrepreneurship organization at GVSU. We focus on active goal setting and accountability to empower students who are serious about building their personal human capital and taking their business to the next level. Our next meeting will be December 10th at 6:00PM in the Seidman College of Business, Room 3001!

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Learning Opportunity: Why Selling Can Be Your Hardest Step

  • Start Garden 50 Louis Street Northwest Grand Rapids, MI, 49503 United States

Stop by Start Garden and hear regional experts share experience, advice, and lessons from their profession. | FREE for CEO Club members | $25 for non-members


Topic| Why selling can be your hardest step and what to do about it

Points that will be discussed:

  • How to get the first sale and who that might be
  • Testing your sales package
  • Who is facilitating the purchase and who is deciding to buy
  • Three key steps needed to sell anything to anyone
  • Why the selling personality is different
  • Turning “No” into “Know” and why “no” can be a good thing

Who should attend?

  • Leadership from startup companies (especially if you have never had a fulltime sales job)
  • Sales leaders from any size company (learn some new sales perspectives)
  • Funding sources from VC’s to Angel groups
  • Inventors that have never sold
  • Anyone that gets hives when you think about cold calling.

Your Instructor| Mike Suman

Mike spent many years as a Group VP for $22 billion company and currently holds 51 Patents. He is Author of the Book "Should Your Idea Become a Business?” and hosts a weekly NPR talk show titled "Innovation Talk". Mike currently has five websites selling product as well as a furniture B2B business that just started exporting furniture from Michigan to Japan. He recently acquired a Major League Baseball license, now selling to all 30 teams as well as developed a nationwide distribution network. Mike is a volunteer to many Entrepreneurial Groups throughout West Michigan.


October 28
Advisor Hours

updated april, 2016