The Collegiate Entrepreneurs’ Organization (CEO) is the premier entrepreneurship organization at GVSU. We focus on active goal setting and accountability to empower students who are serious about building their personal human capital and taking their business to the next level. Our next meeting will be December 10th at 6:00PM in the Seidman College of Business, Room 3001!

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Learning Opportunity: (Re)Building Your Brand

  • Start Garden 50 Louis Street Northwest Grand Rapids, MI, 49503 United States (map)

Stop by Start Garden and hear regional experts share experience, advice, and lessons from their profession. | FREE for CEO Club members | $25 for non-members

Topic | (Re)Building Your Brand

Every business has a brand, but few organizations understand it’s significance and how to use it.  Fewer still are the businesses that know how to create one. The whole world of marketing can seem nebulous and abstract, but it is nonetheless vital. The good news is there are simple principles that startups or established businesses can learn and apply to craft their unique marketing presence and their brand. This will inform not only their marketing strategy, but the whole of how the business communicates what it does both internally and externally. The purpose of this workshop is to understand branding, what makes up a good brand, and ultimately how to lay the foundation for building (or rebuilding) your own brand. Come with something to write with and on, because this is going to get practical!

Your Instructor | Craig Bradley, Marketing Advisor 

Craig is a freelance marketing and branding advisor with an eye for the big picture. He has worked with well-known brands around Grand Rapids, and loves to help businesses build a marketing strategy focused on long-term growth and reoccurring revenue. He also just plain loves start ups of all kinds and is easy to work with. Outside of advisor hours he can be reached at CraigBBradley@gmail.com.

Earlier Event: October 23
CEO Alumni Social
Later Event: October 28
Advisor Hours

updated July, 2017